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May 24, 2021
12:00 PM - 1:00 PM
Durham, NC 27701
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Reboot 2021: Marketing Forecasting and Understanding New Trends

Monday, May 24, 2021

As concern regarding the Coronavirus evolves over time, the impact on consumer preferences is constantly creating new “normals”. As a result, we have already begun to see consumers opt for convenience over loyalty, and create new spending habits. During this seminar, you will learn how consumer preferences are changing, and how to build a remarkable customer experience that makes your brand relevant to customers. You will discover how to differentiate your brand from others, be memorable to your audience, and what actionable consumer psychology principles you can utilize to marketing during and beyond the pandemic. This session is part of the Reboot 2021 series offered in partnership with the SBTDC, SBA, NC Main Street and Rural Planning Center, and CCCC SBC.

Speaker(s): Dr. Michael Barbera of Clicksuasion Labs

Co-Sponsor(s): SBTDC SBA NC Main Street and Rural Planning Center