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Marketing

Advertising your business to the public will help you build your brand and get additional customers. Click here to learn about some effective marketing strategies.

Market Research

Conducting market research is an essential precursor to coming up with a marketing strategy for your business.

Simply Analytics

SimplyAnalytics (accessible through Durham County Library website: https://durhamcountylibrary.org/research/onlineresources/business/) gives business and marketing data on cities all across the country. Use this resource to better understand the business landscape and better understand how current economic trends will affect your business.

Small Business Administration

https://www.sba.gov/business-guide/manage-your-business/marketing-sales

Branding

Establish a clear business identity through branding. Think about what your business offers your customers and what kinds of emotional responses you want your business to elicit from your customers. This should culminate in a professional logo which can be used to represent your business and get your business’s name out there.

Search Engines

You should also place your business on Google, so people can discover you and purchase your product. https://www.gybo.com

Additional Resources

For more resources you can also check out https://edpnc.com/start-or-grow-a-business/start-a-business/small-business-resources/

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